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Cloud Computing: What Is It?

Cloud Computing: What Is It?

Cloud computing is not any longer just hype or a buzzword for the days. it’s reshaping the IT marketplace as we all know it, and it’s here to remain.

The media love stories about the cloud. “The cloud” and “cloud computing” became ubiquitous in business and technology news stories. It’s shooting up in consumer ads and quickly making its way into the high-level discussions of policymakers everywhere the planet.

Early cloud adopters in both the private and public sectors are yesterday’s news story. They have paved the way for the rapidly expanding early majority. And to that end, IDC industry analysts expect that worldwide IT spending on cloud services will reach $42 billion next year – in large part because the cloud computing model “offers a much cheaper way for businesses to acquire and use IT.” And these days, who isn’t cost cutting?

So, if cloud computing is such a big deal, why does the concept itself still leave many scratching their heads? What is cloud computing, exactly?

Well, the term has been used in some ways lately. consistent with the Business Software Alliance, “The key features of the cloud are the power to scale and supply, as needed, data storage and computing power dynamically during a cost-efficient way, without the user having to manage the underlying complexity of the technology. Cloud computing offers tremendous potential for efficiency, cost savings, and innovations to government, businesses, and individuals alike. These benefits will improve government services and citizen access; transform businesses; provide new innovations to consumers; improve important services like health care and government-provided services; and make energy savings.”

As the new decade unfolds, we will expect to ascertain more businesses, consumers – and even lawmakers – rushing to teach themselves about cloud technology and therefore the implications that it holds for the way they work, live and play. And, they’re going to be asking many questions. How will it alter the landscape of traditional IT offerings? How will it drive down costs? How will it dovetail with traditional IT architecture? Will it produce to new policy debates?

BSA, the voice of the world’s software industry on a range of business and policy affairs (and for whom I once worked), has produced a solid educational video “to help speed this transition, especially for policy-makers.” The video provides the fundamentals of cloud computing – including what defines it and how it is being used, touches on its many benefits (increased efficiencies, scalability, enhanced functionality, cost savings, etc.), and then outlines key policy considerations for lawmakers.


If you’re already conversant in the news coverage around cloud computing trends, you would possibly wonder if cloud computing has the potential to usurp existing server, desktop and mobile technologies altogether. BSA’s video explains why the cloud model will instead “complement more-established IT architecture.” The video describes public, private and hybrid cloud-based implementations and responds to a good range of policy questions on privacy and security, technology standards, property and more.

Laurie Head is that the co-owner of AIS Network ( http://www.aisn.net ), a pioneer managed hosting company specializing in SharePoint hosting, among other applications. the corporate recently introduced its own cloud hosting services.

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